Propaganda deprives people of empathy and turns them into inanimate objects that serve as fuel for the creation of a new kind of society - faceless and soulless.

FROM THE DIRECTOR

“The story of the "Burn" came to me after watching an interview with Grigory Yudin to Katya Gordeeva. One of the conclusions was that the main task of propaganda is to give a reason for a human being to do absolutely nothing. In view of recent events, I began to observe this destructive process both within myself and in my environment. A huge amount of contradicting information coming from different sources does not allow us to formulate an objective picture of the world: what is really happening now. As a result, there is a complete lack of empathy - thus, a protective internal mechanism is triggered. While working on “Burn”, I came up with the image of a person who, losing empathy, freezes and turns into an inanimate object - literally into a piece of furniture.

We are in the next era of the transformation of society - at the time of the formation of a new type of human being. And when a person, not wanting to fall into the zone of turbulence, for reasons of his own safety, chooses to disconnect his consciousness from reality, trying to pretend that nothing is happening - he literally turns into a piece of furniture. At first glance, this defense mechanism seems acceptable. But acquired indifference becomes the fuel that is being used by those who benefit from it.”

-Lado Kvataniya

FROM THE MUSICIAN

“I don’t believe in mystical and prophetic properties of songs, but I believe that the ideas in air are read by the authors, and the creative process madly accelerates the subconscious. The problem doesn't come out of nowhere. My relatives and I used to discuss the problems of society's militarization, leaderism, and revanchism. We used to watch with horror the indifference of those in power to the destruction of the forest, however today, as in a nightmare, to the destruction of human lives.

I appreciate all those people who found the courage to speak out against the war - and Lado, of course, is among them. We've tried to work together before, but it's all worked out now. I respect his talent and courage, so I offered him to shoot a video for the “Burn”, he gathered a great team, and this is how eventually we gave the birth to our video!”

-Monetochka