“AeroPress: Be Water, My Friend” Matheo Fernandes
Beyond the Short Official Premiere
A poignant journey towards water awareness, with a unique, Brazilian aesthetic.
Spot for the Brazilian AeroPress Championship 2022
What would our forests be like if we let their waters evaporate?
Our character's journey into the unconscious, a place of lush water, is so deep and lasting that when he emerges back into reality, he finds, beyond his empty kettle, a world devastated by human folly. Both the water and the forests are gone forever.
It is a direct analogy of how the environmental impact on the water cycle, along with destructive agribusiness, puts the ecosystem in check. It is important that we understand our responsibility to water. Much is already happening due to the irrational interference of Brazilian agribusiness, which feeds everyone else in the world except its own people, cutting down our forests for the benefit of foreign capital, with inconsequential neoliberal policies.
Brazil, its forests and its waters are not for sale. So let's be aware of our attitudes towards the environment in which we live. #WeCanPlantWater
CREDITS
Produced by 3rd Wave Coffee Consultancy
Written & Directed by Matheo
Starring Jens Steinicke as Guima
EP's // Eystein Veflingstad & Matheo
DP // Bruno Pacine
2nd Unit Director // Lucas Tomaz Neves
Editor // Matheo & Lucas Tomaz Neves
Sound design & Mix // Thacio Palanca
Color Grading // Matheo
Special Thanks // Dri Cobra & family
Shot in Três Corações & São Thomé das Letras, Minas Gerais, Brazil
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