“Paradise” By Haiku
Paradise explores the worlds that one travels to when abusing substances. It's Haiku's retrospection on a state of helplessness. This music video is one of the first visual representations of Haiku's universe. It both aims at being the perfect support for the song, and offering a first glimpse at the artist's aesthetic universe.
“When I first listened to Paradise, I felt like it was a very joyful song. It transported me to hot summer days, a bright blue sky, the scent of sunscreen - maybe even a fruity cocktail. But as I dove deeper into the song, paying more attention to the lyrics, absorbing the melody, I started wondering if the world it brought me to wasn’t actually covering up for a darker truth.
This song is about alcohol abuse, and the easy escapism it offers. And just like a drink can, it had fooled me, taking me to a happier place.
It’s that very idea we shaped the music video around. Capturing the use of substances as a way to escape reality, the video dives into the world Haiku is trying to get away from, and brings us to the world she goes to.
If the alcohol is the key that allows her to enter a seemingly beautiful place, everything that follows represents the ups and downs of addiction. A happy dance. The loss of control
”
Credits
Artist: HAIKU
A Time Turner Films Production
Directed by Louise de Nexon
Produced by Louise de Nexon & Elina Street
Cinematographer: Zoë Yi
Steadicam Op: Franz Brun
1st AC: Haley Shaw
Gaffer: Konstantin Lyubimov
Key Grip: Josh Sheehan
Swing: Tristan de Oliveira
Editor: James Dayton
Color Producer: Blake Rice
Color: Parker Jarvie (Company 3)
Construction: Chateau Brooklyn
Make up Artist: Lana Boy Ferron
Stylists: Jaqueline Chen & Adeleke Ode
Set Designer: Kat Aman
Art Director: Alec Stadler
Set Decorator: Shayan Farooq
Choreographer: Emma Rosa
Graphic Designer: Thomas Espinos
Special Thanks:
Linda Wu
Len Sunchild
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