“Grave Pleasures - High on Annihilation” by David Fitt
This is the end of the world, but we will go out with a smile on our face.
The third installment from the "Eva" saga directed by French filmmaker David Fitt for the Finnish goth band Grave Pleasures. This one aims to capture the End of the World zeitgeist and relieve anxiety through weird and humor. Our world might come to an end soon, but let's laugh about it until the very end!
FROM THE DIRECTOR
"High on Annihilation" is the third instalment in a trilogy of music videos I've directed for the Finnish post-punk band Grave Pleasures, after "Joy through Death" and "Heart like a Slaughterhouse". Based around that one protagonist, gracefully portrayed by Eva Dereta, each of these chapters can be watched independently but form a coherent whole about a young girl dealing with life & death.
In the "High on Annihilation" video, she faces the End of the World, but with a smile: if we're gonna go, let's have fun one last time! We really wanted to push the limits on this one, going as awkward as possible. Having felt the anxiety of death and nuclear threats really intensely this last year, as many probably have too, I wanted to turn around this negativity, and turn it to ridiculous, funny, and beautiful.
On a more technical level, this was also the opportunity to play around with some AI, as all backgrounds used in the video were generated with Midjourney. We didn't have the proper budget to hire a proper painter unfortunately. But it was quite fun and impressive to generate so many pictures, seeing the aesthetic develop in real-time: getting inspired by AI, which was inspired by us, while we were inspired by AI, etc.
The video ends with the coronation of our main character because she deserves it as a great actress, and also because we all deserve a new friend to enter the afterlife.”
-David Fitt
Credits
Directed by David Fitt
Produced by Abyssal
The Girl // Eva Dereta
The Cultists // Aurore Benaets, Elodie Barthels, Pascal Vanden Eynde & Ellie Bellini
The Deadlifters // Roberto Golisano & Lilou Spanoghe
Kids // Jade Boulanger, Lya Muradyan & Théo Guilbert
The I-Scream Seller // Sylvie Fagard
The Sunburn Family // Madisson Van Den Steen, Jean-Luc Van Kempen & Amir Habib
Executive Producer // Giuseppe Conti
Line Producer // Julien Vanleu
Concept & Creative Direction // Mat McNerney
Screenplay Written By Davit Fitt
Casting // Anne Jacques & Kadija Leclere
1st Assistant Director // Iao Lethem
Cinematographer // Benjamin Morel
1st AC // Florent Freyens
2nd AC // Steeven Braine
Gaffer // Cyril Dupont
Best Girl // Ninon Cordier
Key Grip // Nicolas Baquet
Grip // Nathan Meynsbrughen & Bastien Quitté
Art Director // Joel Pradez
Set Dresser // Christian De Winter
AI Artist // David Fitt
Stylist // Sonia Boccara
Make Up // Margaux Cabuy
Editor // Joachim Veszely
Additional Editing & Color Grading // David Fitt
Title Design // Diane Hazael-Massieux
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